How To Entice The Media Into Being Your "Volunteer" Marketing Department - "Trumpeting" Your Business To Thousands... Possibly Even MILLIONS... Of People...

BEST PART: The media won't accept payment for the "advertising" they do for you - even if they charge your rival competitor's an arm-and-a-leg to advertise & promote their business...

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From: Michael Silk

The Cash Flow Generator(TM)

Dear Reader,

If there were a realistic way to get your business favourably written up and "showcased" in virtually any publication - including the national press that's read by millions of people - and do so at zero advertising expense... would you like to hear about it?

If the answer is "yes," let me paint a visual picture of how it can realistically happen for you.

Let's say you run a small business.

And let's say you roll out of bed tomorrow morning and immediately start fretting over how slow business is. You remind yourself sales are down and the weeks ahead are looking bleaker than ever.

For 99% of small business owners this is the nightmare (yet very real) situation they face at the moment.

However, that nightmare situation doesn't have to be real for you.

Because by the time you've finished reading this report...

You'll Know How To "Partner Up" With The Media & Get Yourself All The New Business You Could Ever Wish For!

And it will only take you a few minutes of your time.

Let me show you what I mean.

I want you to imagine the very first thing you do upon arriving at work tomorrow morning is type a few words (about 300 or so words) on a single sheet of A4 paper.

Let's say you start typing those words at 8:30 AM. Well, by 9:30 AM you would be finished typing (this is very realistic by the way).

What you would do next is start faxing your A4 typewritten sheet of paper (filled with 300 or so words) to a number of different fax destinations.

It could be 20 fax destinations. It could be 50 fax destinations. Or 100 fax destinations. Or maybe even 1,000 different fax destinations.

But for simplicities sake let's say it's just 20 different fax destinations you send your typewritten A4 sheet of paper to.

If this were the case...

You Can Easily Send Those Faxes For Less Than The Cost Of A Cappuccino!

Easily!

And because of modern "modem" fax technology -- you can send those faxes from your computer with just a press of a button. So it won't take you any more than 15 to 20 minutes to "upload" and send your faxes.

But again, for simplicity's sake, let's say it took you a full 30 minutes to fax out your A4 typewritten sheet of paper to 20 different fax destinations.

That would mean you would have typed-up, and sent all your faxes by 9:30 AM.

What's next?

Actually, what do you do next is go about your normal day-to-day business.

However if those 300 or so words you typed-up on your sheet of A4 paper follow a certain "formula"... it's likely you'll start getting phone calls throughout the next few days from...

"Story Starved" Reporters Who Want To Write Up & "Trumpet" Your Business In Their Publication!

They may even call a few minutes after they receive your fax.

Not likely - but it can happen.

And because those reporters will most likely want to spend a few minutes chatting with you over the telephone... asking about what you typed up on your fax... it's possible they'll turn your 300 or so word A4 piece of paper into a full-blown article in their publication.

Which will be read by thousands, tens of thousands... possibly even millions... of people (depending on the circulation of the publication).

Okay, you know you can fax out your A4 piece of paper ultra-cheap.

But what about the cost to have your article placed in a publication?

Well listen, your article will be written in the "voice" of a publication by a professional reporter... and... it will also be typeset and laid out on the page by a "top notch" graphic designer...

Entirely At The Publications Expense!

It won't cost you a penny.

And that is true, even if it's a full-page (or multi-page) full colour article placed in a publication avidly read by millions of people.

But why would you want an article all about your business and expertise written up in a publication?

Well that should be obvious.

But if not, imagine: your competitor has paid through the nose for a full-page ad in your local weekly newspaper (costing him thousands of pounds)... and... on the adjoining right-hand page a reporter of the newspaper has written a "glowing" article about your business and expertise (that cost you nothing).

Now, do you realise what the readerships' response will be to your competitors costly ad compared to your free article?

The Difference In Response Will Be Night And Day!

Think about it...

A reader will view your competitor's ad with indifference at best (and downright hostile distrust at worst) - whereas your article will be read with rapt attention because it will dispense interesting and helpful news.

In other words...

Your Competitor Will Be "Seen" As A "Salesperson" And You Will Be "Seen" As THE "Trusted Expert" In Your Field!

With the implied endorsement (and backing) of the publication.

Like I said, the difference in how you are viewed (and are therefore treated) is like night and day. And people will automatically favour doing business with you instead of your competitors.

Now listen, what you have just read is...

The World's "Best Kept Secret" Ever Invented For Promoting ANY Business, Product, Organisation, Cause, Service ... Or idea!

Which, in case you haven't already guessed, is called publicity.

And the free publicity you get is just the start of it.

Because if you're smart you'll also use your article (published by the media) to "double-up" as ready-made marketing material - which you can use over and over again (for free) in all your future marketing campaigns.

Which is nothing to be scoffed at.

Especially since using newspaper and magazine articles about you in your marketing campaigns adds a meaty slab of credibility to your promotions. Which in turn...

Gives You An Instant "Edge" Over Even The Most Well Established Competition.

And this holds true even if you are a "one-man-band" operating on a shoe-string budget out of your garden shed or spare bedroom. In other words, getting publicity is the ultimate way to leapfrog over all your competition (even the BIG BOYS in your market) and come out on top.

So why don't more small businesses use publicity to leapfrog the competition and generate more sales?

Well, it appears there are 4 main myths about getting publicity shared by the vast majority of small business owners:

PUBLICITY MYTH 1): Most small business owners think they have to be a "professional writer" or somehow have some kind of journalistic talent. This is simply not true. If you can exploit a good "story" and you can write a simple sentence you can get all the publicity you could ever wish for.

PUBLICITY MYTH 2): Small business owners think they have to already be somebody "special" or already have an "insider connection" with a person of influence in the media. Again this is simply not true. The real truth is every media outlet is hungry for good stories to publish and broadcast. And, as you'll see in a moment, your business is already crawling with the kind of stories the media are crying out for.

PUBLICITY MYTH 3): Many small business owners assume (wrongly) that to get any type of meaningful publicity they need to hire a slick (and expensive) Public Relations Agency. Once again, this is simply not true. Because the fact of the matter is... you can get yourself an endless supply of publicity with nothing more than...

And Opportunistic Mind To "Sniff Out" Newsworthy Stories To "Feed" The Media... Along With... An A4 Piece Of Paper... And A Fax Machine!

That's it.

That's all you need to get a storm of publicity for your business.

See in case you haven't already guessed - those 300 or so words you type up on an A4 piece of paper and fax out to the media constitutes...

The "Work Horse" Of Your Publicity Getting Campaign!

Which, of course, is a press release.

Your press release is the "vehicle" that supplies your story idea to the media.

Which brings us on to...

PUBLICITY MYTH 4): This is a BIG myth. Because the overwhelming majority of small business owners are convinced they haven't got anything interesting to "say" in a press release. A business owner will typically say, "Well, my business sells widgets just the same as all the other businesses that sell widgets... why on earth would the media be interested in that?"

But like I touched on before - your business is already crawling with "media friendly stories."

Here's why:

It comes down to this: what the media wants - what the media is desperate for... is...

Timely Information That Will Help People Solve A Problem Or Enhance Their Life.

Which is exactly what your business already provides. It has to be. Otherwise nobody would ever buy from you, and your business would cease to exist.

See although you sell "widgets" -- what people are really buying is what those widgets will do for them. Which is either solve a problem and/or enhance their life in some way.

And so, in order to "feed" the media stories that stand a good chance of being published, the very first thing you need to do is stop thinking of yourself as a carpet cleaner, or an accountant, or florist, or mechanic, or dog groomer, or coffee shop owner... or whatever... and instead...

Start Thinking Of Yourself As A Problem Solver & Solution Provider.

That's the first step.

The second step (and one of the easiest ways to get publicity) is to tell the media how their readership can solve a problem or enhance their life. Which you do in your press release.

So for example, maybe you're a personal trainer and you know how female celebrities are able to get into "photo perfect" shape a few weeks after giving birth. In which case - the headline to your press release might read:

Celebrity Get Thin Secrets Exposed - They Work For Women. Will They Work For Men?

Or maybe you're an accountant who knows how to legally exploit a government "loophole" and save your clients an average of 34% on their taxes. In which case - the headline to your press release might read:

Government "Loophole" Could Save 21,897 Small Business Owners Going Bust This Year.

Or maybe you're a dentist that uses a tooth whitening system on your clients. And you've found that the majority of people who take you up on your tooth whitening system are heavy coffee drinkers. In which case - the headline to your press release might read:

New Survey Reveals Coffee Drinkers 17% Less Attractive To Opposite Sex.

Or maybe you're a chiropractor who specialises in curing bad backs. And through your work you've found more and more bad backs are caused by poor seating posture. In which case - the headline to your press release might read:

True Or False? Office Chairs More Harmful To Your Health Than Smoking.

Or maybe you're a landscape gardener and you've found your client demands are being fuelled more and more by what they've seen on the latest TV garden design programme. In which case - the headline to your press release might read:

Watching TV Causes 32% Of The Population's House Price To Go Up.

And so on.

You get the idea. I could go on all day.

And so could you once you start becoming aware of the stories "hidden" in your business.

What next?

Well, after an attention-getting headline your press release should be made up of three main components. Namely:

COMPONENT 1): THE SUMMARY SECTION: This is where you tell your whole story in just 2 to 3 sentences. Just enough to give the reporter the gist of what your press release (story idea) is about.

In a nutshell, your summary (along with your headline) should give the reporter enough information for them to decide if your story has some "teeth."

COMPONENT 2): THE CREDIBILITY SECTION: This is where you "flesh out" your story idea with a quote (or "sound bite") from yourself. And because you are the one being quoted...

You Automatically Seize The Mantle Of Expert!

Next up is...

COMPONENT 3): THE CALL TO ACTION: Frankly, this is where almost everyone messes up. See the very few business owners that attempt to get publicity - use their press release to try and peddle their products and services.

BIG TIME mistake.

In fact, trying to sell your products and services in a press release is the "kiss of death" as far as getting publicity is concerned. Not only will your press release immediately be binned by a reporter... it is also likely...

Your Name Will Instantly Be "Blacklisted" By Every Media Outlet You Sent Your Press Release To.

And that will ruin your chances of ever getting publicity with those media outlets in the future.

What's the solution?

Very simple: not only should your press release contain the "nucleus" of a helpful, newsworthy story... in most all cases... the call to action should be...

Inviting The Reporter To Call You Up For More Information.

Which brings up a very important point.

In the overwhelming majority of cases your press release should never tell your full story. Instead it should tease the reporter with an idea for a story.

Why?

Because if the reporter has to call you up to get the full scoop... you're in a position to "feed" the reporter more information than a press release could ever contain. And the more interesting the information you give a reporter over the telephone...

The More Likely It Is A Reporter Will Go Out Of Their Way To "Showcase" Your Story & Turn You Into A "Household" Name.

Maybe even giving you a full-page (or multi-page) "spread" in their publication.

And because the reporter writes about you and your business in the "voice" of the publication - it's almost like your business and expertise are being endorsed by the publication you are featured in. Which means...

You Get Instant Respect & Trust From Everyone Who Sees The "Glowing" Article About You.

No longer are you just an ordinary "run-of-the-mill" business owner. No. Now, all of a sudden you're the "go-to-person" in your industry or profession.

But if you cannot use your press release to blatantly promote your products or services - how does this publicity generate more sales (and are therefore more revenue) for your business?

Well, in truth, most publicity today doesn't result in a great deal more sales. Instead, it merely massages the ego of the person whom the publicity is about.

But a big ego won't keep you in business. Sales will.

And so, here's how you turn your publicity into...

Profitable Publicity.

What you do is simple.

As part of the call to action of your press release you offer the readership of the publication a free consumer awareness style report.

So let's say you were a carpet cleaner. If this were the case your consumer awareness report could be titled something like: "5 Common & Costly Mistakes You Must Avoid Before You Allow A Carpet Cleaner To Set Foot Inside Your Home."

Or something like that.

The report would then go on to educate the reader on the common and costly mistakes most people make when hiring a carpet cleaner. It would also demonstrate that your carpet cleaning process allows a potential customer to avoid all the mistakes you bring up in your report. Plus, your report would end with a "soft" call to action for your services.

In any case, this short report has a number of benefits to you that will "up" your chances of turning your publicity into more sales and revenue:

1): The report will make it more likely a reporter wants to run your story in the first place. After all, what a reporter really wants do be seen to do is serve their readership. And what better way to serve their readership than by making available to them helpful and free information. It's instant "brownie points" for the reporter and the publication.

2): Once you have written a report you are no longer just Joe Lunchbucket who runs XYZ business - now suddenly you are an author. And being an author is the ultimate pedestal of credibility. The simple fact that you are the author of a report gives you a "trump card" over all your competition... and... like it or not... the media would much prefer to deal with an author than just a business owner.

3): The report is really a "mechanism" to attract a large swathe of the readership to get in contact with your place of business to request said report. Thus allowing you to build a database of qualified prospects you can stay in touch with over time... and... "convert" into paying customers.

4): Because your free report is made up of mostly unknown and extremely helpful information (and not just a blatant sales pitch) - your report sets the prospects "buying criteria" in your favour.

So all in all, as you can see, your free consumer awareness style report... is really...

A "Virtual" Salesperson Attracting Business To You Relentlessly 24/7 For Zero Pay Or Commission.

Your free report does all your trust-building and initial selling "legwork" for you.

So instead of having to continually jockey for business amongst your competitors - now you have people calling you or coming into your place of business ready and determined to buy from you - and only you. And since this is the case, all you have to do is accept their business and take their order.

And that, in a nutshell, is the little-known secret way (unknown to 99.9% of all business owners) of how to turn publicity into profitable publicity.

Now listen: all this publicity stuff sounds pretty simple, doesn't it?

And it is.

But you have to know exactly what you're doing.

See the "publicity game" has its own obscure (and often invisible) set of "rules." Which means...

Getting Publicity Can Be An Absolute Minefield For The Uninitiated.

For example:

First of all, you need to know exactly how to write and format your press release. The press release should only ever be one-page long and there is a certain "formula" you must follow when laying out the structure of your press release. Get this wrong (as 99% of press release writers do) and... unless... you're a government department... or... you've got the "scoop" of the year...

It's Likely Your Press Release Will Be Trashed Without Even Getting Read!

Which is what happens to at least 7 out of 10 press releases sent to the media.

Secondly, you need to understand how to "package an idea for a story" in your press release. Admittedly, this isn't rocket science... but... it does require a mind set shift for most people. And if you are already "up to your ears" in paperwork... dealing with customers... suppliers... looking after stock... and so on and so forth... it's very difficult to give yourself the luxury time to think creatively about story ideas that would be of interest to the media.

Thirdly, you need to know how to get your press release into the hands of the media.

Should you personalise your press release? Should you e-mail your press release? And should you make a follow-up phone call after your press release has been sent out? These may sound like minor points... but... the truth of the matter is this: get any one of these "minor points" wrong and you'll "tip your hat" to a reporter you don't know how to "play the publicity game."

What this means to you... as far as getting publicity is concerned...is this...

"You'll Be Out Before The Opening Bell!"

It happens all the time to the uninitiated.

Fourthly, assuming your press release makes it through the media "screening process" - you have to know what to say when a reporter calls you up on the telephone.

Do you know? Would you know what to say right now if a reporter phoned and asked you about your press release?

Probably not.

Which is why most people make the cardinal mistake of blabbering away about their press release story like a drunken sailor.

Not good.

Listen, when a reporter calls you on the phone - it doesn't mean they've already decided to run your story. In most cases a telephone call simply means...

They're Checking You Out!

They want to know they're dealing with somebody who understands the "publicity game."

Therefore, you have to know exactly what to say to a reporter to "tick all the boxes."

And, if you want to really look like a "publicity pro" (in addition to your press release)...

You Should Have 2 Additional Documents Ready To Send Over To A Reporter The Moment They Call.

And you must communicate this to the reporter.

When you do communicate this -- every reporter will love dealing with you and fall over themselves to cover your story. Why? Because what you will say to them will make their life infinitely easier.

Anyway, those are just a few of the "finer points" you need to know...

In Order To Land Yourself Publicity That Turns Into Sales For Your Business.

Fact is, there's no way I can cover in this short report all the "finer points" and nuances you need to know to get profitable publicity.

And let's face it, even if I could, there's a gaping wide chasm between understanding this information intellectually and implementing it in the real world.

All of which means, if you're going to try and get publicity for your business based on the information in this report - it means you're going to need some professional help to get things started.

And so...

Here's How To Get Publicity Generating Campaign Off The Ground The "Fast Track" Way:

I will help you.

And I will do it in a number of ways.

But the main way I will help you is I'll come up with a "media friendly story" and put together for you a "ready-to-go" press release you can distribute to the media as many times as you choose - and to as many media outlets as you choose.

And although I've only really talked about print publications in this report - the fact of the matter is... you can send your press release (or slight adaptations of it) to radio stations and TV stations. Of which there are...

Virtually Thousands In The UK Alone!

This means your press release has the potential of "broadcasting" you and your business to untold millions of people.

However, I recommend you first "cut your teeth" with a local print publications (including local newspapers and magazines).

But that's not all I will do for you.

Because listen to this: when you hire me to put together a press release for you, I will also send you another report that reveals everything you need to know to ensure you come off looking like a "publicity pro" when dealing with the media.

This additional report I will send you is titled: "Insider Secrets To Playing The Publicity Game!" And it will explain in plain talking English:

How to put together the two additional documents you should have "on standby" when sending out your press release (don't worry, these two documents should each only be one page long and you can put them together in less than half-an-hour).

Exactly (word-for-word) what to say to a reporter when they call you on the telephone after receiving your press release. Must know information unless you want to blow your chances of getting publicity at the last "hurdle."

Exactly how you should send your press release. You'd be surprised at how many publicity seekers get this so disastrously wrong. If you make the same common mistake the media will take an instant dislike to you!

Exactly where to find the contact details of all the media outlets in the United Kingdom. With this free resource you'll never run out of places to send your press release to - and your potential for having your press release picked up for favourable (and profitable) publicity is mind-boggling.

Details of the "inner workings" of a typical media office - make no mistake, having an insight into this will give you an immediate "step up" over every other publicity seeker who is in the dark over how the media really select which stories to cover!

Plus a lot more need-to-know information.

Anyway, that is the first option. To recap:

OPTION 1: I'll come up with one (1) "media friendly story" and ready-to-go press release plus a copy of the report "Insider Secrets To Playing The Publicity Game" - price: £155

Other options include:

OPTION 2: I'll come up with three (3) "media friendly stories" and ready-to-go press releases (one press release per month) plus a copy of the report "Insider Secrets To Playing The Publicity Game" - price: £455

OPTION 3: I'll come up with six (6) "media friendly stories" and ready-to-go press releases (one press release per month) plus a copy of the report "Insider Secrets To Playing The Publicity Game" - price: £855

Just remember - the more press releases you have, the more opportunities you have at getting publicity for your business that will turn into additional sales. Of course, nobody can ever guarantee how much publicity a press release will generate. That's just not possible.

But like I said, the more press releases you send out - the more chance you have of landing publicity.

ADDITIONALLY: If you want me to also put together a consumer awareness style report for your business that will (a) "up" your chances of getting media coverage, (b) allow you to build a database of qualified prospects and, (c) do your trust-building and initial selling "legwork" for you - just add £1,250 to whichever option you choose above.

If you think you might like to take me up on any of the options outlined above - please email me first and we'll set up an initial telephone chat about your publicity goals etc., and I'll give you some great publicity ideas for your business, whether you decide to hire me or not. My email address is:

MichaelSilk01@Gmail.com

(Please remember to put "Cash Flow Publicity" in your email subject line. Thanks!)

Whatever you decide, thank you for reading this report, I hope you have found it helpful and got a lot out of it.

Warmly

Michael Silk

The Cash Flow Generator(TM)

PS. If you are not using dirt-cheap publicity (as I've described in this report) to promote your business - you're cutting yourself off from the most powerful (and cost-effective) marketing device that exists. In short, it would be crazy to "turn your back" on publicity. Especially in a recession when it is harder than ever to make "traditional" advertising and marketing methods work.

PPS. The focus of this report has been on getting publicity for your business. But make no mistake... you can (and should) use publicity...

To Promote Anything You Want - To Get Anything You Want!

PPPS. Remember: If you think you might like to take me up on any of the options outlined above - please email me first and we'll set up an initial telephone chat about your publicity goals etc., and I'll give you some great publicity ideas for your business, whether you decide to hire me or not. My email address is:

MichaelSilk01@Gmail.com

(Please remember to put "Cash Flow Publicity" in your email subject line. Thanks!)